Thursday 24 May 2012

YCN Feel Good - Bottle Labels Development

Following the label design session that we did, Beth went on to develop them further. The full documentation of this is on her blog.

She decided to experiment by adding some juice drops and fruit similar to the logos.


She also tried taking away the rest of the description and just having the drink flavour part, along with the drops. Here's some examples of this from her blog:



Where as these look really good, and are certainly developed on from the initial idea, we came to a mutual decision that we would go back to having the full description on the bottles instead as this was the main point. So she went on to develop that further with the drops and fruit getting a really good composition of them.


The decision to do this was definitely the right move to make. It adds that bit extra to the description that it needed as it did feel a bit like something was missing. Beth played around along with the compositions ensuring that it sits comfortably. Once one was decided on, she went on and altered this to be done for each of the different drink descriptions.


We're both very happy with how these have turned out.

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