Wednesday 28 September 2011

Good Is... Studio Workshop Take 2

I have re done the studio task from Wed 28th September, using some of what I used previously, and added better things to it. I found re doing this task and spending longer to answer the questions, along with why for each of the answers rather than just the ones I chose, it really gave me chance to think a lot deeper into my idea for this brief, and start picking at little things I haven't yet considered and what not. I found it eye opening and also ensured me that I do believe that the idea I have is a strong idea to work with. So again:

Answer each of the following questions with an excess of 5 answers in relation to the concept for the Good Is... Brief.

What makes it good? Why?
  • opportunity to be a part of a movement trying to make a difference - it will be something that anyone who wishes to be involved can be involved in, and there is no sort of specific type of person/group, so long as everyone has the same intentions at heart.
  • easy to get involved with - no obligations - a lot of charities ask for people to sign up to giving '£2 a month' or what ever, and that can really put some people off. Not that £2 is a lot of money, but I know I certainly wouldn't want to tie myself to any agreements. Where as with this movement, the consumer chooses if they want to be involved, when, and how.
  • helping people in developing countries - yes, we have all seen the pictures and videos of starving children in developing countries, with no food or water and dying of what ever illness, making us all feel bad. To some extent, everyone wants to help in one way or another, and this idea is aimed for people to be involved in a different sort of way to help.
  • allows the consumer to be as much or as little involved as they wish to be - it comes down to the consumer whether they would want to purchase one product, 10 products, or a whole wardrobe full of them. There is no limit, and no minimum requirement in order to be a part of it. Also, there wouldn't be no monthly plan, weekly plan or what every, it would come down to as and when of the consumer.
  • the knowledge that just this small gesture can make a huge difference to someone else's life - everyone wants to help in one way or another, even the people who claim they couldn't give a shit, they still do, and the knowledge just from purchasing one of these products, of how it could really help a family in a developing country could go a long way into helping anyone involved feel good about what they have done.

Who would find it good? Why?
  • teens who want to be in with the latest trends - it's true, a lot of people these days do or buy or say or what ever that is 'trendy' at the time, and once a few people learn about the cause and sport it by wearing one of the products, it would sure then go round, therefore making their friends and what not also want one, to be 'with it'.
  • teens/young adults who want to make a difference in some way, but don't necessarily have the money to just give away - everyone in some way or form wants to help others, and not all of us, especially teens and young adults who work for minimum wage, or only have a part time job due to studying can't really afford to keep forking out money all the time in order to do so, so by creating this movement it will allow them to do good, as well as gain something they may need for themselves. 
  • adults who already know about the dirty water problems, and feel passionate about wanting to help prevent it - they will be likely to buy one of the products knowing full well what effect it would have on a family in a developing countries life, even if they don't necessarily 'like' the product as much as what others do, simply because they want to support the cause.

Who wouldn't find it good? Why?
  • regular charity givers - they may see it as a way of 'rewarding' people for giving, and they will no doubt disagree with it as charity shouldn't be rewarded. Nevertheless, this isn't a charity as such, it is a movement to encourage more people who don't know how, or what to, or when, or what ever to do to be involved with something like this.   
  • anyone who wouldn't like the products available - everyone has different tastes, and although the movement may try to cater for all kinds of fashion trends that are around these days, not everyone will like it, or be interested to try out the product in the first place. 
  • older generation, over 60's - not necessarily all, but most will no doubt want to avoid what ever is the latest trends, or what ever it is people are into these days for reasons such as not wanting to look daft trying to be 'cool' by owning one of the products, not liking any of the styles/colours/etc available, etc.

What is it better than? Why?
  • charities - because as well as the knowledge of knowing your doing good, you get to be a part of something and will have something to show, and it isn't just straight out asking you to give you your money, which a lot of the younger generation don't want to do these days, especially with the recent recession and how 'hard' it is to find a job.
  • everyday consumption - because not only does the consumer receive something that they want/like, they also gain the knowledge that they are doing good, and will be likely to share the story of the product, and what good they have done just by buying it, therefore convincing more people that it is good, and also want to be a part of it and go buy something, ultimately ending up helping more people.
  • just asking for money/contributions - because as I explained above, and the fact that more people would probably be more likely to get involved with it if there is something in it for them, or have something to show for/be proud of for what they have done.
  • just turning up somewhere, giving them something, and never going back - by including installing the water pumps in the communities that need them the most, not only with the tablets will the families get cleaner water from them, but also a more local, easy accessible source that they can return to more frequently when necessary.

If your 'good' was a profession, what would it be? Why?
  • volunteering - in a way, the consumer is volunteering themselves to be a part of this movement by choosing to purchase one of the products, whether it is for the cause, or for the simple fact that they just like what they are buying.
  • fashion designer (t shirt designer) - afterall, my idea is to sell t shirts, so a fashion designer would a good what profession it would be because it is actually fashion.
  • plumber - the giving part of my idea is to give clean water to families in Africa, not only by giving them water purification tablets, but also by installing new, clean, reliable water pumps into the communities, therefore plumber is also a good profession for what it would be.
  • lecturer - the movement isn't only aimed at an audience who already know about the fact that water is one of the world biggest killers but is very easily preventable, it is also aimed at those who don't know, therefore educating them about it, and how the cause can really benefit from it's intentions, which is what a lecturer does - educates and informs.
  • traveller - the point of the movement is to give clean water to developing countries, focusing in on Africa as this is the most affected country, it won't just be staying local for obvious reasons, therefore creating reasons for travel to give the families the gift of water, as well as finding out information such as the worst off communities and what not.

If your 'good' was a celebrity, who would it be? Why?
  • Noel Edmonds - he is very well known for 'giving', especially from his tv show Noel's Christmas Presents, where he reaches out to people who spend their lives giving and helping others and gives something back to them.
  • Brad & Angeline - literally everyone knows about them adopting children in order to give them a better life than they ever could have back where they came from, giving them the gift of opportunities they could only have dreamt of.
  • David Beckham - at the end of the day, he's just a footballer who got lucky, and now you see him everywhere, on everything, and a part of everything, which is what I sort of hope would happen with the movement and the products available in it, to end up everywhere, on everything, and a part of everything.
  • Lady Gaga - not necessarily for the fact that she dresses stupid or does crap music (in my opinion), but because she is always being talked about because of one reason or another. So similar reason to above, it is what would hoped to be achieved with the movement that everyone would be talking about it for one reason or another.

If your 'good' was a place, where would it be? Why?
  • someones mind who will/has got involved - whether they have just heard about the movement, or have consumed one of the products, the fact that they have just helped a family in a developing country will be on their minds for a while afterwards, and probably brought up in conversations.
  • a shop contributing to the movement - the shop/place that will be selling the products for the movement, helping to make it happen.
  • developing countries in need of water - Africa - the point of the movement is to help the countries in desperate need of clean water, and Africa is the country which is most effected by it.
  • a collection - the products available from the movement will be something that will want to be collected, and not necessarily just tossed away because they actually stand for, and represent something that the person who owns it has done.

If your 'good' was an event, what would it be? Why?
  • Christmas - it is a time of giving, where you buy someone who means a lot to you, that does a lot to you a present to say thanks. It's a time to forget any grudges, fall outs, pettyness, and just enjoy spending time with each other. It's a time for memories.
  • The Secret Millionaire programme - that has someone with a lot of money, go into a community and watch from a distance the good that people do for others, the way in which they help and protect and look after anyone and anyone for nothing in return because it's just the type of people they are, and then the millionaire donates money to them, not just because they feel sorry for them or feel obliged, but because they want to to help them, and to make sure that they can keep on doing what they are doing and making a difference. Which is similar to what the whole buy one, give one movement is about, where people buy a product, therefore generating money which will then be put to extremely good use in aid of helping a community in a developing country have clean water, and prevent the unnecessary number of deaths caused by it.
  • freshers fair - it's a time and a place where lots of different companies and what not gather together to give out free stuff along with flyers and posters to advertise what they do and what they have to offer. They invest their money into these free gifts, which will then intentionally have a longer lasting effect on their business as people will know about them, and what they offer and what not. Sort of similar to the movement where the t shirts are put out there, ready for the consumer to go and buy which then will have a lasting effect as it embeds on their minds about the good they have done by consuming it, therefore having them share the story with their friends and associates encouraging more people to get involved with it. 

If your 'good' was a product, what would it be? Why?
  • t shirts - that is the product in which I intend to reach out to the consumer and getting them to buy. This would be the 'buy one' aspect of the concept.
  • water - this is the 'product' that from the movement, will be given to developing countries such as Africa to help to prevent the insane amount of deaths caused by dirty water every year.
  • a bar of chocolate - although you buy a bar of chocolate for yourself, because you want it or what ever, you always feel obliged to offer a piece (or two if they are greedy) to a friend or who ever you are with, which is basically buying for yourself, and also giving to someone who, not necessarily 'needs' a piece, but wants one.
  • water purification tablets - very, very cheap to consume that can make a whole lot of difference to the whole dirty water problems in the world. Just one tablet goes into a litre of water and is left for 30 minutes, which contains X amount of chlorine which then basically bleaches the water and makes it cleaner and safer to drink. One of the easiest ways to tackle the problem on immediate terms. 
  • clean water pumps - where the water purification tablets are cheap and easy to get hold of, providing a fast acting way to tackle the dirty water problem, a clean water pump would provide a lot longer lasting effects within the community, providing them with clean water that is more accessible for years to come.

I feel I have gained a lot more from re doing this task, as I have allowed myself more time to really consider the answers, and why I have chosen to put them down. Still with some, I found it difficult to come up with five, but I have done better than I did previously. Now, from these, the ones from each I will be choosing, and being accompanied by a logo/brand/identity for each are:
  1. the knowledge that just this small gesture can make a huge difference to someone else's life - everyone wants to help in one way or another, even the people who claim they couldn't give a shit, they still do, and the knowledge just from purchasing one of these products, of how it could really help a family in a developing country could go a long way into helping anyone involved feel good about what they have done.
  2. teens/young adults who want to make a difference in some way, but don't necessarily have the money to just give away - everyone in some way or form wants to help others, and not all of us, especially teens and young adults who work for minimum wage, or only have a part time job due to studying can't really afford to keep forking out money all the time in order to do so, so by creating this movement it will allow them to do good, as well as gain something they may need for themselves. 
  3. regular charity givers - they may see it as a way of 'rewarding' people for giving, and they will no doubt disagree with it as charity shouldn't be rewarded. Nevertheless, this isn't a charity as such, it is a movement to encourage more people who don't know how, or what to, or when, or what ever to do to be involved with something like this.   
  4. everyday consumption - because not only does the consumer receive something that they want/like, they also gain the knowledge that they are doing good, and will be likely to share the story of the product, and what good they have done just by buying it, therefore convincing more people that it is good, and also want to be a part of it and go buy something, ultimately ending up helping more people.
  5. lecturer - the movement isn't only aimed at an audience who already know about the fact that water is one of the world biggest killers but is very easily preventable, it is also aimed at those who don't know, therefore educating them about it, and how the cause can really benefit from it's intentions, which is what a lecturer does - educates and informs.
  6. Noel Edmonds - he is very well known for 'giving', especially from his tv show Noel's Christmas Presents, where he reaches out to people who spend their lives giving and helping others and gives something back to them.
  7. someones mind who will/has got involved - whether they have just heard about the movement, or have consumed one of the products, the fact that they have just helped a family in a developing country will be on their minds for a while afterwards, and probably brought up in conversations.
  8. The Secret Millionaire programme - that has someone with a lot of money, go into a community and watch from a distance the good that people do for others, the way in which they help and protect and look after anyone and anyone for nothing in return because it's just the type of people they are, and then the millionaire donates money to them, not just because they feel sorry for them or feel obliged, but because they want to to help them, and to make sure that they can keep on doing what they are doing and making a difference. Which is similar to what the whole buy one, give one movement is about, where people buy a product, therefore generating money which will then be put to extremely good use in aid of helping a community in a developing country have clean water, and prevent the unnecessary number of deaths caused by it.
  9. water - this is the 'product' that from the movement, will be given to developing countries such as Africa to help to prevent the insane amount of deaths caused by dirty water every year. 

The brand/logo/identity I have found for each are: 

1.
2.
3.
4.
5.
 6.
7.
8.
 9.

Good Is... Studio Workshop

In the studio workshop, using the idea that we have for this brief and having our concept on the wall, (mine being 'buy one, give one), we were to:

Answer each of the following question with an excess of 5 answers in relation to the concept for the Good Is... brief.

What makes it good?

  • opportunity to be a part of a movement trying to make a difference
  • easy to get involved with - no obligations
  • helping people in developing countries
  • allows the consumer to be as much or as little involved as they wish to be
  • the knowledge that just this small gesture can make a huge difference to someone else's life

Who would find it good? 
  • teens/young adults who want to make a difference but don't necessarily have the money to just give away
  • teens/young adults who like to be a part of something
  • teens/young adults considerate about the cause that it supports
  • teens/young adults who like what is available
  • adults aged 30-50 who want to do good and be a part of a good cause that the younger generation are involved in

Who wouldn't find it good?
  • regular charity givers
  • anyone who disagree with helping developing countries
  • old men/women who wouldn't like the products
  • consumers who dislike what is available
  • teens/young adults who don't like to part with money 

What is it better than? (why)
  • normal just giving charities because as well as the knowledge of knowing your doing good, you get to be a part of something and have something to show
  • normal consumption because not only do you receive something you want/like, you gain the knowledge that you are doing good
  • just asking for money/contributions because more people may just be likely to get involved if there is something in it for them or have something to show.

If your 'good' was a profession, what would it be?
  • volunteering/donator
  • fashion designer (t shirt designer)
  • plumber
  • lecturer
  • traveller

If your 'good' was a celebrity, who would it be?
  • Noel Edmonds 
  • Bob Geldoff
  • David Beckham
  • Brad & Angelina 

If your 'good' was a place, were would it be?
  • on someones mind who will/has got involved
  • in a shop contributing to it
  • developing countries in need of clean water - Africa

If your 'good' was an event, what would it be?
  • Radio 1's big weekend - free and gives people something to do and somewhere to enjoy themselves - giving back to the community

If your 'good' was a product, what would it be?
  • Fiat 500 - eco friendly, new, exciting, good for the environment/planet, lots of people want them


Some of the questions for this were a little more tricky than others, and I didn't manage to get 5 for each of them especially towards the end of the workshop and later questions. Once this part of the workshop was done, we then had to choose one appropriate answer for each of the questions to then put on the wall. Mine were:
  1. opportunity to be a part of a movement trying to make a difference
  2. teens/young adults who want to make a difference but don't necessarily have the money to just give away
  3. anyone who disagrees with helping developing countries
  4. normal just giving charities because as well as the knowledge of knowing your doing good, you get to be a part of something and have something to show
  5. traveller
  6. Noel Edmonds
  7. on someones mind who has/will get involved
  8. Radio 1's big weekend - free and gives people something to do and somewhere to enjoy themselves - giving back to the community
  9. Fiat 500 - eco friendly, new, exciting, good for the environment/planet, lots of people want them

Task
Using what I gathered together today, I am to go away and expand todays workshop and think of more responses, be specific and answer why for each. I need to have a final, focused, reviewed version of the end result ready for 9.30. Also, I need to have a logo/brand/identity relating to each of the 9 points on the list.

I have decided rather than just adding to the list above, I will start it again, using the points from this one I feel are relevant to carry over and just leave off the responses which may not necessarily be as fitting or what ever.

Good Is... Buy One Give One - Idea Development

Although I do wish that I would have spend a little more time doing research in relation to the developments I had of my idea, it all happened in the space of like 2 hours, and I did do a little bit of research as I went on but I do believe if I would have done more then it would maybe benefit me a lot.

Even so, I don't necessarily see the point in wasting time back tracking over the development of the idea to find more research as it won't necessarily make a difference to what I end up with so I figured I may as well spend my time researching things that will be more beneficial in terms of moving my idea and this brief along.

The development of the idea was as follows (from the little notes and what not I worked on in my sketchbook, and the research I did whilst writing stuff down):

Just a quick image to show the development in my sketchbook:


Considering the product ideas I have to work with, and the ones I narrowed them down to to then decide which I think would be the best to take forward, my thinking was a long the lines of

  • I want to produce a product that isn't temporary, that someone would just throw away without a second thought.
  • I want it to be collectable, if the person consuming it wishes to collect them
  • Not just something that may only be seen once or twice then never again.
  • The water idea is great because dirty water is a massive problem within developing countries, although because it is a massive problem, ideas really close to this one has been done. The one I can think of on the top of my head is from when I was at Leeds Fest, and they claimed that for every bottle of the water that was being sold there, something like 50p was donated to a water charity. A great idea I must say.
  • Also, to do buy a bottle of water and give clean water would work, but a bottle of water wouldn't necessarily fulfil the top few points I have made.
  • Art materials is good in order to push the kids to be more creative, but I don't really think this would be solving a problem as such.
  • Food seeds, again this has been done a lot, although I do think it would work. But the majority of people in the UK don't buy seeds to grow themselves. Some do, but I think the target audience for this would be rather restricted to maybe the extents of a target audience this type of idea could reach out to.
  • That leaves clothes. I could narrow this down to just one type of clothes - t shirts, pants, socks, shorts, hats, etc.
  • Everyone needs clothes no matter where in the world you are for a number of reasons, so I think this could be an interesting route to go down, as I could appeal to a wide range of target audience with this.


Concentrate on the buy one give one scheme

  • Clothes are always being donated to developing countries
I did a bit of research in relation to this to see what sort of sets ups exist that already try to tackle the clothes problem.

<research of clothes donation things here>

  • could 'team up' with a charity that does this, then set it up so that when you donate your old clothes you then receive a free t shirt - I'm not sure this will work as charities are solely about having people give to them, without really getting anything in return so it would most probably just have their noses turned up at the thought.
  • buy a t shirt, give a t shirt to a child in need - this would not only give the person being involved with the buy one, give one scheme a lot of the points I raised above, but it would also give the children new clothes, not just old ones that people who decide to donate don't want anymore.
  • just go along the lines of donating old clothes to a charity that passes it on - sort of like, set up a movement where people donate their old clothes and get a free t shirt in return, and then this movement goes on to donate the clothes either itself, or passes them on to an existing charity that does so.

  • if I do donating - the last 2 points, I could design the packaging for the t shirt that would be received

After debating about this for quite a while, deciding wether to go down the donating route, or stick to giving new clothes for new clothes bought, I put together a good and bad spider diagram for each to try and help me decide:



Whilst I was coming up with points for the mind maps, I had a little idea spark where I could maybe combine two of the 'giving' products. Like, say you buy a t shirt, and then you give a developing country something they need, such as a mosquito net or what ever.

I think this idea could work a lot better than having to compromise either doing something that would benefit the country but wouldn't be a strong enough product for the consumer to buy (in my opinion), or to compromise actually giving something useful for a stronger product.

I do think that the clothes idea is a good one because as I said earlier, everyone anywhere in the world needs clothes. Even so, I still feel a little iffy about the whole thing as though it's not necessarily as strong of a movement as it could be. 

Then I came up with the idea to maybe
  • buy 1 t shirt, give a mosquito net
  • buy 5 t shirts, give... (something useful that's a little more expensive)
  • buy 10 t shirts, give...
I think this idea works a lot stronger than the previous to give them new t shirts as it will provide them with something a lot more useful that could possibly help a whole family, rather than one individual child, so it will have a bigger impact to the developing country as a whole.

I started thinking back to the whole water problem that there is in developing countries, and decided to do some more research into this

<research into water problems>

While I was doing my research, I was talking to a friend of mine and I mentioned what I was doing, and it turned out that studying this sort of thing was something that he covered while he was at college last year, and provided with me to a link to 'Water Purification Tablets', where if you put one tablet into a litre of water and leave it for 30 minutes, then it purifies the water and makes it safer to drink. He said, and I quote,

"dirty water is one of the biggest killers and one of the easiest to sort out." - Matthew Parker.

By him just saying that made the decision to do the product that will be received by the developing country family would be clean water.

Buy a t shirt, give XX litres of clean water to a family in a developing country.

For now, when I explain my idea I will say 50 litres, but I will research more into this another time. 

Again, I think this is a stronger idea to do instead of buying a bottle of water to then give the family clean water as by doing t shirts, it provides a longer lasting product that can be worn when ever the consumer chooses, and they can wear it with pride, knowing that by purchasing that one this will have made such a difference somewhere else in the world. It can be collected, and can be seen by many others around the person wearing it. 

Matthew also provided me with this diagram,


He explained how it's the formula of the chemical that they use to disinfect water, the Cl bits are chlorine, they sorta break off and bleach the water. I will remember this diagram whilst progressing through this brief.

Also, when XX total of t shirts are sold, then a clean water pump will be installed into a community that needs it the most.

I thought a way of expanding the idea to be more than just basically giving the water purification tablets, I could maybe set a goal of selling how ever many number of t shirts which then will mean a clean water pump will be installed into a community somewhere that needs it the most. This could be like a recurring goal, so say it was 100, then for every 100 sold, this happens. I need to research into sort of like how much it costs to build these, and other things such as what country is this problem the worst and so on.

Visuals
Although these are not any visuals that I will be using for the brief, when I got into bed after coming up with the idea and writing out my rationale (link to this is at the bottom of this post), I literally couldn't sleep as I was still thinking about the idea and possible ways to tackle it. I ended up bringing my notebook and pen into bed with me and start to just sketch down some stuff that was going through my head at the time for what I could possibly do.


Even though I wont necessarily use these, I can still look back to see like the initial idea to the brief sort of thing.

I also started to try and come up with possible names for the movement, as this will be my starting point for where I will now take this brief. I want to have something that is obvious once you realise what it stands for, but maybe not when you first read it. When I was going this I tried combining different words together to make just one word to represent it. What I came up with was:
  • WATEE
  • TEER
  • WATOP
  • CLTEE
  • WATEAN
  • CLOTTER
  • PURITEE
  • ODAT

For the Wednesdays studio workshop to follow I was required to write out my rationale for the brief, this can be seen by clicking here.

Tuesday 27 September 2011

Good Is... Buy One Give One

Reflecting over my ideas and quickly thinking about the possibilities for each, I think to have my summer research focus down on the the whole 'buy one give one' concept which TOMS goes by, I think this is the starting point to my project - the concept.

I think with this being decided, I will not do the ideas I have come up with that are in relation to TOMS and go down the other route. I think this will be beneficial because it will allow me more freedom with what I decide to do and will allow me to be more creative with what responses I could possibly do.

Therefore, I am going to do the idea to come up with my own version of the buy one give one scheme, and before I start I brainstormed as many ideas of 'products' I could possibly use for this:

  • pens
  • clothes
  • food seeds
  • water
  • books
  • art materials
  • games
  • sports equipment
  • shoes
  • utensils 
  • housing materials

The 'products' I think would work the best would be either art materials - to encourage the children to be more creative and use their talents they may not know they have, clothes - because everyone needs clothes, and can grow out of them quickly, food seeds - would provide a source of food that would last a while so long as they keep them, and look after them, and water - as dirty water is one of the biggest problems in developing countries, and causes the most deaths.

Software Workshop 1

Here are the notes I made in the software workshop on 27/09/2011.

Using Illustrator for print.

How we work with colour
   - fill a shape
        - use boxes on left
        - swatches down right
        - colour pallet on right

Disadvantage of 1 and 3 is if you want to mix a colour you have to keep going back and enter the same colour values.

Best thing to use is the swatches pallet - it's like a library of colours - easier.

The default pallet of colours is just default - standard colours and gradients - don't want to be restricted to just these so can remove all the colours in it and have a blank pallet.
   - click one of the colours and trash it or select multiple and bin or each pallet has a menu on the right - gives options for using the pallet - click select all unused colours and bin them
   - have 4 swatches left
        - no fill
        - black
        - white
        - registration - to do with commercial print

When printing you have marks on the outside - printers marks

Colour mode for print is CMYK - the 4 process colours
   - the colours used are made up of these 4 colours.

The cross hair marks in the printers marks are used to make sure colour registration lines up

Printers marks must go on every single print out

Only use registration colour if you want it to appear on every single print.
   - you shouldn't use this for your art work
   - there if you want to add your own printers marks when it comes to print

If choose/find a colour on the colour pallet you can then click menu and create new swatch - confirm its CMYK and colour type is processed and can rename colour if you want. This then adds the colour to the colour swatch.

Can go on swatch menu and click create new swatch in menu and do the same as above.

Change how the swatch menu looks using the menu
   - using list option gives more informaton

If you double click on a swatch in the swatch pallet you can edit the colour % if wanted.

If you want to add a colour you already used to the swatch pallet then you click the menu and choose 'add used colours' this then adds the colours used on the artwork to the pallet.

By doing above, it has global checked in the pallet, then if you change this colour after it automatically changes this colour on the artwork.

If select a global colour in the swatch, if you then use the colour pallet it then just allows you to create tints.

You can't specify a tint unless it is a 'global' colour in the swatch pallet.

If you update the colour of something you made tints of then when it is edited it changed all of these at once.

As well as process colour there is also a thing called 'spot colour'.
   - a colour that can't be printed with CMYK
   - a colour that is printed with a ready mixed ink
   - requires its own printing plate

Why are they useful?
   - it is possible to print colours that aren't possible with CMYK
   - florescent colours, metallic,
   - price, cost - every printing plate costs money
   - production costs is cheaper.

Can also put price up, if you have 1 along with CMYK it adds an extra printing plate.

Another reason you use a spot colour is branding
   - used to achieve consistency
   - can still slightly vary if using CMYK so more reliable

Pantone - each colour has a unique reference number
   - specify number to guarantee to be right colour

To add spot colour in swatch pallet
   - click menu - open swatch library
   - gives a large list of different pallets
   - all CMYK except 'colour books'
   - this shows all available spot colour books
   - we use pantone
   - the option depends on the stock printing on
   - uncoated for matt, coated for gloss

Choosing one of these then opens the swatch pallet for that collection
   - work with unique numbers 'reference numbers'
   - change swatch to list view and can now see the list of numbers as well as colour
   - click menu at top and can click show find field and can type in the code to find easier
   - to add to the swatch pallet then just click on it
   - must be in the pallet for the printing process

To create more variation from using 1 spot colour you can create tints of it.

Don't change the name of a swatch because knowing the number is vital.

Monday 26 September 2011

Good Is... Ideas

Following the presentations, and receiving the feedback from them (this can be seen here), during a studio workshop session we were to narrow down our research and come up with ideas that we could then go on to do for the Good Is... brief, and continuing with more research to back up ideas if necessary.

I figured with my 'good', I could basically go down two routes with my ideas: do something in relation to actual TOMS, or move away from TOMS but keep the same sort of basis. Some of the ideas I have come up with could fall under both.

TOMS related ideas

  • re-design the packaging the shoes come in
  • produce an advertising campaign that raises awareness to more people about TOMS story
  • mailshot about the TOMS story
  • design a new product that TOMS could possibly launch
  • ads for the book/eyewear
  • booklet about the TOMS story
  • giant shoe design - installation piece
  • campaign to make people realise 'why shoes'


Not TOMS related ideas
  • come up with own version of the buy one give one scheme - pens / clothes / food seeds / water / books / mozi nets / art materials / games - football, boardgames, etc.
  • focus on the fact he said 'every successful business has a good story' - could make people question things more and start to appreciate things more
  • have a trading scheme - someone donates something to give to developing countries in return for something needed here
  • could have a day where a 'story' is released, and then have supporting material to be released the day after asking people if they know it/have heard it.

Design Production - Print

All posts that will be posted for the Design Production - Print module will be tagged with OUGD201, and each brief that comes under this module will also be tagged with the brief title.

The briefs in the module are:
The deadline for this module is 22/11/11.

What Is Good? Presentation

Using the research I collected throughout the summer, I'm required to put together a 3 minute powerpoint to explain to a group of others why I think it's good, and try to convince them to also thing it is good. I am doing my presentation on TOMS shoes.

Here is how my presentation turned out: