Good Is... Ideas

Following the presentations, and receiving the feedback from them (this can be seen here), during a studio workshop session we were to narrow down our research and come up with ideas that we could then go on to do for the Good Is... brief, and continuing with more research to back up ideas if necessary.

I figured with my 'good', I could basically go down two routes with my ideas: do something in relation to actual TOMS, or move away from TOMS but keep the same sort of basis. Some of the ideas I have come up with could fall under both.

TOMS related ideas

• re-design the packaging the shoes come in
• produce an advertising campaign that raises awareness to more people about TOMS story
• mailshot about the TOMS story
• design a new product that TOMS could possibly launch
• ads for the book/eyewear
• booklet about the TOMS story
• giant shoe design - installation piece
• campaign to make people realise 'why shoes'

Not TOMS related ideas

• come up with own version of the buy one give one scheme - pens / clothes / food seeds / water / books / mozi nets / art materials / games - football, boardgames, etc.
• focus on the fact he said 'every successful business has a good story' - could make people question things more and start to appreciate things more
• have a trading scheme - someone donates something to give to developing countries in return for something needed here
• could have a day where a 'story' is released, and then have supporting material to be released the day after asking people if they know it/have heard it.