Design Is About Doing - 'Opposite'

The work produced for this brief is to focus on the word 'opposite'.

Define: Opposite. (link)

-adjective

• situated, places, or lying face to face with something else or each other, or in corresponding positions with relation to an intervening line, space, or thing: opposite ends of a room.
• contrary or radically different in some respect common to both, as in nature, qualities,  direction, result, or significance; opposed: opposite sides in a controversy; opposite directions.
• being the other of two related or corresponding things: friendly with many members of the opposite sex.
• Botany. 1) situated on diametrically opposed sides of an axis, asleaves when there are two on one node. 2) having one organ vertically above another; superimposed.
• Adverse or inimical.

-noun

• a person or thing that is opposite or contrary.
• an antonym.
• Archaic. an opponent; antagonist.

-preposition

• Across from; facing: The guest of honour sat opposite me at the banquet.
• In a role parallel or complementary to: He has played opposite many leading ladies.

-adverb

• On opposite sides.
• On the opposite side: I was at one end and she sat opposite.
• to the opposite side; in the opposite direction:  went to the left balcony, and we went opposite.

Different things relating to the word opposite.

• saying one thing meaning another.
• opposite colours.
• one word in one colour then same in opposite.
• complete opposite words.
• opposite music.
• too tall, too short.
• long, short.
• big, small.
• opposite tastes - food
• men/women - obvious opposite
• opposites attract
• tea/coffee are opposite
• type of person - party animal/social pariah
• brands
• colours - complimentry
• meanings - quotes changed to mean the opposite thing
• pen/pencil
• typefaces - serif/san serif
• preferences
• one saying looking like it means the opposite
• opposite typefaces
• hidden phrases in paragraphs changing the meaning to be opposite
• hot/cold
• light/dark

Concept

The opposite that I am going to go with to answer this brief is 'opposite meanings'. 

I will take famous quotes that everyone knows and change one or 2 words within them to ultimately change them to mean the opposite to what's originally intended.

I will start by researching for a wide variety of different quotes that everyone will know, followed by changing them to meaning the opposite. Then once I am happy with this I will make a start on the thumbnails, followed by the actual designs.