No News Is Good News Mailshot - Preparation

Before we get started, we are to answer these questions:

What?
Underage drinking problems.

Who?
Parents with young children ages 7 to 14.

Why?
Raise awareness about the amount of children being admitted to A&E.

How?
A Mailshot to communicate the message and raise awareness.
Infom.



To accompany the fact and opinion we came up with for the previous brief, we are to think of a relevant question as well.

I came up with a few..

• How would you tackle underage drinking?
• When do you start to talk to your kids about drinking?
• How do you think underage drinking should be controlled?
• What would you do if your child was rushed to A&E due to underage drinking?
• How would you feel if your child was rushed to A&E due to binge drinking?
• Did you know 36 children are admitted to hospital every day due to binge drinking?
• Is your child drinking underage?
• Do you know how many children are drinking underage?
• How old were you when you had your first drink?
• Have you ever binge drank?
• What do you think about underage drinking?
• Do you see underage drinking as a problem?

The question that I have decided to go with is:

How would you feel if your child was rushed to A&E due to binge drinking?

So because this brief is following on from the last one, I will use the same graphic elements I have used across the posters I designed on the mailshot I create.