We have decided that the best solution to the brief that we have produced is to rebrand them, making them more distinct to help them stand out and 'become famous'. We believe by having more consistency within everything they do that this will really help the brand to push themselves further. Also, to support the rebrand, we believe that a large scale advertising campaign would help to get the word out. This could be used across a variety of different methods to spread the word.
The feedback we received from this crit is
Our plan of action now following this crit is that we will begin with rebranding Feel Good - so new logo, a new (and better) bottle shape and new bottle labels. We're going to work through everything that we have proposed to do in order or priority, so we can't do the advertising campaign before the redesign for example. That way we will be most likely to answer the brief as effectively as possible.
The fact that we don't necessarily need to produce everything and can just propose them will help save us a bit of time and should mean that we can get everything done that we would like to.
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