Smoking - Beer Mats

Considering that a lot of people social smoke, especially when they are drinking alcohol, I figured producing a beer mat is an obvious option. It's something that's on every table and most people at some point whilst drinking take notice to them - I know I do!

Again, using the same elements as I have on the poster, I transferred these into some design experiments on to a beet mat dimension. For the dimensions, I found it online...

I played around with the layouts of it, and changed the suggestion as I think suggesting someone to drink some water when they are out drinking alcohol wont really work so I chose the most appropriate from the ones I have.

Trying to think how a beer mat is for an alcohol company they usually make the most of their logo on one side of the mat, so I had a go with this (shown below). Whilst I think it's alright, I think I prefer the idea of having the information included over both sides of the mat as I believe this will make people interact with them better.

I decided to have a see if it works to split the two main elements to be over both sides. I think this works well as you would read one side then turn it over to see what the other one will read. I have decided to go with the logo being smaller in the bottom corner again as I think with the red it makes it stand out enough amongst the grey tones. I decided to have the website on both sides of the mat as well.

Not sure on how the logo sits with the website section, so I altered this to make the logo smaller and split the website information to sit over two lines. I think this gives the mat more balance.

 I put this on both sides so that the mat could be placed either way and the logo would always be visible.

Due to the way that the craving line blends a little too much with the smoke effects I avoided including it really on that side of the mat, but I think it will need one so I experimented with this.

I am pleased with where I am at so far with these. I need to print them out and go from there with them as I wont know for sure whether the type sizes are completely right. Also, I might consider using some other suggestions on there, or come up with some more at least.