I think it would be an interesting angle to take this brief, and it's different from what already exists. Also, it will enable me to really push my typography skills.
I sketched down some initial ideas that I have in my head for this.
I think using the actual myth that people say/think as the main aspect would really draw peoples attention towards it and make them want to read more. In the information part I would include information about how it is only a myth, as well as inform them about the World No Tobacco Day coming up.
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