I moved on from the poster for now, and began producing a bus stop advertisement. We decided to do this as it is a great way to get people to engage with them, and the description is long enough for someone to read if waiting at a traffic light for example but not too long to get too distracted. I used an image from google to get a good idea on the sort of proportions to go with.
I played around with the positioning of everything until I found a composition that I thought worked alright, then experimented further with that, which is all shown below.
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