Good Is... Studio Workshop

In the studio workshop, using the idea that we have for this brief and having our concept on the wall, (mine being 'buy one, give one), we were to:

Answer each of the following question with an excess of 5 answers in relation to the concept for the Good Is... brief.

What makes it good?

• opportunity to be a part of a movement trying to make a difference
• easy to get involved with - no obligations
• helping people in developing countries
• allows the consumer to be as much or as little involved as they wish to be
• the knowledge that just this small gesture can make a huge difference to someone else's life

Who would find it good? 

• teens/young adults who want to make a difference but don't necessarily have the money to just give away
• teens/young adults who like to be a part of something
• teens/young adults considerate about the cause that it supports
• teens/young adults who like what is available
• adults aged 30-50 who want to do good and be a part of a good cause that the younger generation are involved in

Who wouldn't find it good?

• regular charity givers
• anyone who disagree with helping developing countries
• old men/women who wouldn't like the products
• consumers who dislike what is available
• teens/young adults who don't like to part with money 

What is it better than? (why)

• normal just giving charities because as well as the knowledge of knowing your doing good, you get to be a part of something and have something to show
• normal consumption because not only do you receive something you want/like, you gain the knowledge that you are doing good
• just asking for money/contributions because more people may just be likely to get involved if there is something in it for them or have something to show.

If your 'good' was a profession, what would it be?

• volunteering/donator
• fashion designer (t shirt designer)
• plumber
• lecturer
• traveller

If your 'good' was a celebrity, who would it be?

• Noel Edmonds 
• Bob Geldoff
• David Beckham
• Brad & Angelina 

If your 'good' was a place, were would it be?

• on someones mind who will/has got involved
• in a shop contributing to it
• developing countries in need of clean water - Africa

If your 'good' was an event, what would it be?

• Radio 1's big weekend - free and gives people something to do and somewhere to enjoy themselves - giving back to the community

If your 'good' was a product, what would it be?

• Fiat 500 - eco friendly, new, exciting, good for the environment/planet, lots of people want them

Some of the questions for this were a little more tricky than others, and I didn't manage to get 5 for each of them especially towards the end of the workshop and later questions. Once this part of the workshop was done, we then had to choose one appropriate answer for each of the questions to then put on the wall. Mine were:

1. opportunity to be a part of a movement trying to make a difference
2. teens/young adults who want to make a difference but don't necessarily have the money to just give away
3. anyone who disagrees with helping developing countries
4. normal just giving charities because as well as the knowledge of knowing your doing good, you get to be a part of something and have something to show
5. traveller
6. Noel Edmonds
7. on someones mind who has/will get involved
8. Radio 1's big weekend - free and gives people something to do and somewhere to enjoy themselves - giving back to the community
9. Fiat 500 - eco friendly, new, exciting, good for the environment/planet, lots of people want them

Task

Using what I gathered together today, I am to go away and expand todays workshop and think of more responses, be specific and answer why for each. I need to have a final, focused, reviewed version of the end result ready for 9.30. Also, I need to have a logo/brand/identity relating to each of the 9 points on the list.

I have decided rather than just adding to the list above, I will start it again, using the points from this one I feel are relevant to carry over and just leave off the responses which may not necessarily be as fitting or what ever.