Answer each of the following questions with an excess of 5 answers in relation to the concept for the Good Is... Brief.
What makes it good? Why?
- opportunity to be a part of a movement trying to make a difference - it will be something that anyone who wishes to be involved can be involved in, and there is no sort of specific type of person/group, so long as everyone has the same intentions at heart.
- easy to get involved with - no obligations - a lot of charities ask for people to sign up to giving '£2 a month' or what ever, and that can really put some people off. Not that £2 is a lot of money, but I know I certainly wouldn't want to tie myself to any agreements. Where as with this movement, the consumer chooses if they want to be involved, when, and how.
- helping people in developing countries - yes, we have all seen the pictures and videos of starving children in developing countries, with no food or water and dying of what ever illness, making us all feel bad. To some extent, everyone wants to help in one way or another, and this idea is aimed for people to be involved in a different sort of way to help.
- allows the consumer to be as much or as little involved as they wish to be - it comes down to the consumer whether they would want to purchase one product, 10 products, or a whole wardrobe full of them. There is no limit, and no minimum requirement in order to be a part of it. Also, there wouldn't be no monthly plan, weekly plan or what every, it would come down to as and when of the consumer.
- the knowledge that just this small gesture can make a huge difference to someone else's life - everyone wants to help in one way or another, even the people who claim they couldn't give a shit, they still do, and the knowledge just from purchasing one of these products, of how it could really help a family in a developing country could go a long way into helping anyone involved feel good about what they have done.
Who would find it good? Why?
- teens who want to be in with the latest trends - it's true, a lot of people these days do or buy or say or what ever that is 'trendy' at the time, and once a few people learn about the cause and sport it by wearing one of the products, it would sure then go round, therefore making their friends and what not also want one, to be 'with it'.
- teens/young adults who want to make a difference in some way, but don't necessarily have the money to just give away - everyone in some way or form wants to help others, and not all of us, especially teens and young adults who work for minimum wage, or only have a part time job due to studying can't really afford to keep forking out money all the time in order to do so, so by creating this movement it will allow them to do good, as well as gain something they may need for themselves.
- adults who already know about the dirty water problems, and feel passionate about wanting to help prevent it - they will be likely to buy one of the products knowing full well what effect it would have on a family in a developing countries life, even if they don't necessarily 'like' the product as much as what others do, simply because they want to support the cause.
Who wouldn't find it good? Why?
- regular charity givers - they may see it as a way of 'rewarding' people for giving, and they will no doubt disagree with it as charity shouldn't be rewarded. Nevertheless, this isn't a charity as such, it is a movement to encourage more people who don't know how, or what to, or when, or what ever to do to be involved with something like this.
- anyone who wouldn't like the products available - everyone has different tastes, and although the movement may try to cater for all kinds of fashion trends that are around these days, not everyone will like it, or be interested to try out the product in the first place.
- older generation, over 60's - not necessarily all, but most will no doubt want to avoid what ever is the latest trends, or what ever it is people are into these days for reasons such as not wanting to look daft trying to be 'cool' by owning one of the products, not liking any of the styles/colours/etc available, etc.
What is it better than? Why?
- charities - because as well as the knowledge of knowing your doing good, you get to be a part of something and will have something to show, and it isn't just straight out asking you to give you your money, which a lot of the younger generation don't want to do these days, especially with the recent recession and how 'hard' it is to find a job.
- everyday consumption - because not only does the consumer receive something that they want/like, they also gain the knowledge that they are doing good, and will be likely to share the story of the product, and what good they have done just by buying it, therefore convincing more people that it is good, and also want to be a part of it and go buy something, ultimately ending up helping more people.
- just asking for money/contributions - because as I explained above, and the fact that more people would probably be more likely to get involved with it if there is something in it for them, or have something to show for/be proud of for what they have done.
- just turning up somewhere, giving them something, and never going back - by including installing the water pumps in the communities that need them the most, not only with the tablets will the families get cleaner water from them, but also a more local, easy accessible source that they can return to more frequently when necessary.
If your 'good' was a profession, what would it be? Why?
- volunteering - in a way, the consumer is volunteering themselves to be a part of this movement by choosing to purchase one of the products, whether it is for the cause, or for the simple fact that they just like what they are buying.
- fashion designer (t shirt designer) - afterall, my idea is to sell t shirts, so a fashion designer would a good what profession it would be because it is actually fashion.
- plumber - the giving part of my idea is to give clean water to families in Africa, not only by giving them water purification tablets, but also by installing new, clean, reliable water pumps into the communities, therefore plumber is also a good profession for what it would be.
- lecturer - the movement isn't only aimed at an audience who already know about the fact that water is one of the world biggest killers but is very easily preventable, it is also aimed at those who don't know, therefore educating them about it, and how the cause can really benefit from it's intentions, which is what a lecturer does - educates and informs.
- traveller - the point of the movement is to give clean water to developing countries, focusing in on Africa as this is the most affected country, it won't just be staying local for obvious reasons, therefore creating reasons for travel to give the families the gift of water, as well as finding out information such as the worst off communities and what not.
If your 'good' was a celebrity, who would it be? Why?
- Noel Edmonds - he is very well known for 'giving', especially from his tv show Noel's Christmas Presents, where he reaches out to people who spend their lives giving and helping others and gives something back to them.
- Brad & Angeline - literally everyone knows about them adopting children in order to give them a better life than they ever could have back where they came from, giving them the gift of opportunities they could only have dreamt of.
- David Beckham - at the end of the day, he's just a footballer who got lucky, and now you see him everywhere, on everything, and a part of everything, which is what I sort of hope would happen with the movement and the products available in it, to end up everywhere, on everything, and a part of everything.
- Lady Gaga - not necessarily for the fact that she dresses stupid or does crap music (in my opinion), but because she is always being talked about because of one reason or another. So similar reason to above, it is what would hoped to be achieved with the movement that everyone would be talking about it for one reason or another.
If your 'good' was a place, where would it be? Why?
- someones mind who will/has got involved - whether they have just heard about the movement, or have consumed one of the products, the fact that they have just helped a family in a developing country will be on their minds for a while afterwards, and probably brought up in conversations.
- a shop contributing to the movement - the shop/place that will be selling the products for the movement, helping to make it happen.
- developing countries in need of water - Africa - the point of the movement is to help the countries in desperate need of clean water, and Africa is the country which is most effected by it.
- a collection - the products available from the movement will be something that will want to be collected, and not necessarily just tossed away because they actually stand for, and represent something that the person who owns it has done.
If your 'good' was an event, what would it be? Why?
- Christmas - it is a time of giving, where you buy someone who means a lot to you, that does a lot to you a present to say thanks. It's a time to forget any grudges, fall outs, pettyness, and just enjoy spending time with each other. It's a time for memories.
- The Secret Millionaire programme - that has someone with a lot of money, go into a community and watch from a distance the good that people do for others, the way in which they help and protect and look after anyone and anyone for nothing in return because it's just the type of people they are, and then the millionaire donates money to them, not just because they feel sorry for them or feel obliged, but because they want to to help them, and to make sure that they can keep on doing what they are doing and making a difference. Which is similar to what the whole buy one, give one movement is about, where people buy a product, therefore generating money which will then be put to extremely good use in aid of helping a community in a developing country have clean water, and prevent the unnecessary number of deaths caused by it.
- freshers fair - it's a time and a place where lots of different companies and what not gather together to give out free stuff along with flyers and posters to advertise what they do and what they have to offer. They invest their money into these free gifts, which will then intentionally have a longer lasting effect on their business as people will know about them, and what they offer and what not. Sort of similar to the movement where the t shirts are put out there, ready for the consumer to go and buy which then will have a lasting effect as it embeds on their minds about the good they have done by consuming it, therefore having them share the story with their friends and associates encouraging more people to get involved with it.
If your 'good' was a product, what would it be? Why?
- t shirts - that is the product in which I intend to reach out to the consumer and getting them to buy. This would be the 'buy one' aspect of the concept.
- water - this is the 'product' that from the movement, will be given to developing countries such as Africa to help to prevent the insane amount of deaths caused by dirty water every year.
- a bar of chocolate - although you buy a bar of chocolate for yourself, because you want it or what ever, you always feel obliged to offer a piece (or two if they are greedy) to a friend or who ever you are with, which is basically buying for yourself, and also giving to someone who, not necessarily 'needs' a piece, but wants one.
- water purification tablets - very, very cheap to consume that can make a whole lot of difference to the whole dirty water problems in the world. Just one tablet goes into a litre of water and is left for 30 minutes, which contains X amount of chlorine which then basically bleaches the water and makes it cleaner and safer to drink. One of the easiest ways to tackle the problem on immediate terms.
- clean water pumps - where the water purification tablets are cheap and easy to get hold of, providing a fast acting way to tackle the dirty water problem, a clean water pump would provide a lot longer lasting effects within the community, providing them with clean water that is more accessible for years to come.
- the knowledge that just this small gesture can make a huge difference to someone else's life - everyone wants to help in one way or another, even the people who claim they couldn't give a shit, they still do, and the knowledge just from purchasing one of these products, of how it could really help a family in a developing country could go a long way into helping anyone involved feel good about what they have done.
- teens/young adults who want to make a difference in some way, but don't necessarily have the money to just give away - everyone in some way or form wants to help others, and not all of us, especially teens and young adults who work for minimum wage, or only have a part time job due to studying can't really afford to keep forking out money all the time in order to do so, so by creating this movement it will allow them to do good, as well as gain something they may need for themselves.
- regular charity givers - they may see it as a way of 'rewarding' people for giving, and they will no doubt disagree with it as charity shouldn't be rewarded. Nevertheless, this isn't a charity as such, it is a movement to encourage more people who don't know how, or what to, or when, or what ever to do to be involved with something like this.
- everyday consumption - because not only does the consumer receive something that they want/like, they also gain the knowledge that they are doing good, and will be likely to share the story of the product, and what good they have done just by buying it, therefore convincing more people that it is good, and also want to be a part of it and go buy something, ultimately ending up helping more people.
- lecturer - the movement isn't only aimed at an audience who already know about the fact that water is one of the world biggest killers but is very easily preventable, it is also aimed at those who don't know, therefore educating them about it, and how the cause can really benefit from it's intentions, which is what a lecturer does - educates and informs.
- Noel Edmonds - he is very well known for 'giving', especially from his tv show Noel's Christmas Presents, where he reaches out to people who spend their lives giving and helping others and gives something back to them.
- someones mind who will/has got involved - whether they have just heard about the movement, or have consumed one of the products, the fact that they have just helped a family in a developing country will be on their minds for a while afterwards, and probably brought up in conversations.
- The Secret Millionaire programme - that has someone with a lot of money, go into a community and watch from a distance the good that people do for others, the way in which they help and protect and look after anyone and anyone for nothing in return because it's just the type of people they are, and then the millionaire donates money to them, not just because they feel sorry for them or feel obliged, but because they want to to help them, and to make sure that they can keep on doing what they are doing and making a difference. Which is similar to what the whole buy one, give one movement is about, where people buy a product, therefore generating money which will then be put to extremely good use in aid of helping a community in a developing country have clean water, and prevent the unnecessary number of deaths caused by it.
- water - this is the 'product' that from the movement, will be given to developing countries such as Africa to help to prevent the insane amount of deaths caused by dirty water every year.
The brand/logo/identity I have found for each are:
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